Development & Features
- Complete eCommerce website redesign
- Visionary and conversion-focused UI/UX design
- Seamless and intuitive online shopping experience
- High-performance and mobile-optimised website
- Clear product structure and purchasing flow
- Professional product photography shoot
- Custom homepage banner video production
- SEO-friendly structure to strengthen Google presence
Project Overview
Tas-Sapun is a physical detergent store producing homemade products that are dermatologically tested and formulated to be gentle on the skin. Despite the quality and reliability of their products, their outdated website was negatively impacting the online shopping experience and causing frustration for customers.
The client approached MDV with a clear vision: to modernise their online identity, improve visibility on Google, and create a seamless eCommerce experience that reflects the quality of their products.
The Challenge
The primary challenge was replacing an old-school and inefficient website with a modern platform that could support online sales effectively. The existing website lacked clarity, usability, and visual appeal – leading to poor user experience and missed conversion opportunities.
Additionally, Tas-Sapun required strong visual assets to better showcase their products and communicate trust, cleanliness, and professionalism online.
Our Approach
We began by redesigning the website from the ground up, focusing on a clean, modern UI/UX that prioritises ease of navigation and conversion. The new structure ensures users can browse products effortlessly and complete purchases without friction.
To elevate the brand visually, we also carried out a professional product photography shoot, ensuring each product was presented clearly and attractively. A high-quality homepage banner video was produced to immediately capture attention and reinforce brand credibility.
The result is a high-converting, visually engaging eCommerce website that enhances Tas-Sapun’s online presence, improves customer experience, and strengthens their positioning within Google search results. You can view the website at tasapunqormi.com.
